Blog 6 - Project Reflections - Due 3-May

Here is your final blog assignment. Notice the extension of 1 day for the deadline (and getting it in by 11:59 PM on May 3rd is fine).

For this one, I'd like you to spend some time reflecting on the Insight/Experience Audit & Prototype group project that you have been working on all semester. This blog is fairly structured, so please read and consider this one before completing your blog entry. This is your last one, so enjoy it! (oh, remember that you only need to complete 5 out of the 6 total)

First Paragraph

Pick one main idea, core concept, topic, or skill (or a combined set of any of those) from this course that you believe you understand better as a result of working on this group project. Describe what it is and give a specific example of how the project helped you gain a better understanding of it.

Second Paragraph

Pick another main idea, core concept, topic, or skill (or a combined set of any of those) from this course that you believe you understand better as a result of working on this group project. As above, describe what it is and give a specific example of how the project helped you gain a better understanding of it.

Third Paragraph

What part of the project was not useful or do you feel like was not of value in working on this group project. As above, describe as best you can and provide specific examples.

Fourth Paragraph

Lastly, describe the emotional reactions you had along the way as you worked on this project. Reflect on the experiences you had with your teammates, the instructor (me), and the process of the project. Do you feel like working with your group contributed to your learning and/or enjoyment of this material? Explain why or why not.

Blog 5 - Ethics of Insights - Due 11-Apr

For your 5th blog, I'd really like to read your views about personal privacy in this digital world.  This is an especially important topic for marketers to consider since we are most often, now, the ones who are asking for, using, and, ultimately, responsible for people's (including our customer's) data.  

I've decided to leave this topic very broad so that you can write on whatever strikes your interest.  The constraint I will add is that you will need to reference one or both of the articles on this topic (I added another article to Blackboard titled, "A Web Pioneer Profiles Users by Name," in addition to the article on Apple & Google tracking users on mobile devices).  Again, you only need to reference at least one of those in your response.  

The problem for me is that I don't believe enough marketers have thought enough about this topic so that they understand their ethical boundaries in their own marketing practices.  Read and give it some thought before you start writing (or at least come back to the blog at least a second time to make it better).  I'm so curious to read where you all fall on this issue.